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	<title>Comments on: Note to content owners: DRM doesn&#8217;t work</title>
	<atom:link href="http://www.markshuttleworth.com/archives/96/feed" rel="self" type="application/rss+xml" />
	<link>http://www.markshuttleworth.com/archives/96</link>
	<description>Planetary perspectives</description>
	<pubDate>Sun, 20 Jul 2008 21:22:11 +0000</pubDate>
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		<title>By: Mark Shuttleworth &#187; Blog Archive &#187; DRM *really* doesn&#8217;t work</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-289382</link>
		<dc:creator>Mark Shuttleworth &#187; Blog Archive &#187; DRM *really* doesn&#8217;t work</dc:creator>
		<pubDate>Sat, 05 Apr 2008 12:26:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-289382</guid>
		<description>[...] that further vulnerabilities in the HD DVD content protection system have been uncovered. As I noted previously, any DRM system that depends on offline key distribution will be cracked. This latest vulnerability [...]</description>
		<content:encoded><![CDATA[<p>[...] that further vulnerabilities in the HD DVD content protection system have been uncovered. As I noted previously, any DRM system that depends on offline key distribution will be cracked. This latest vulnerability [...]</p>
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		<title>By: Mark Shuttleworth: DRM doesn’t work &#171; Top Tech News</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-185192</link>
		<dc:creator>Mark Shuttleworth: DRM doesn’t work &#171; Top Tech News</dc:creator>
		<pubDate>Tue, 23 Oct 2007 16:42:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-185192</guid>
		<description>[...] read more &#124; digg story [...]</description>
		<content:encoded><![CDATA[<p>[...] read more | digg story [...]</p>
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		<title>By: Biting the Hand that Feeds You &#60; Scrogg Croft</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-95249</link>
		<dc:creator>Biting the Hand that Feeds You &#60; Scrogg Croft</dc:creator>
		<pubDate>Sun, 20 May 2007 08:09:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-95249</guid>
		<description>[...] Zell would do well to look at the music industry as an example of how not to handle alarming change in your industry. Mark Shuttleworth published a very insightful piece that does the best job I have ever seen of assessing the issues at hand in the content business. &#8220;Someone will find a business model that doesn’t depend on the old way of thinking, and if it is not you, then they will eat you alive. You will probably sue them, but this will be nothing but a defensive action as the industry reforms around their new business model, without you. And by the industry I don’t mean your competitors - they will likely be in the same hole - but your suppliers and your customers. The distributors of content are the ones at risk here, not the creators or the consumers.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Zell would do well to look at the music industry as an example of how not to handle alarming change in your industry. Mark Shuttleworth published a very insightful piece that does the best job I have ever seen of assessing the issues at hand in the content business. &#8220;Someone will find a business model that doesn’t depend on the old way of thinking, and if it is not you, then they will eat you alive. You will probably sue them, but this will be nothing but a defensive action as the industry reforms around their new business model, without you. And by the industry I don’t mean your competitors - they will likely be in the same hole - but your suppliers and your customers. The distributors of content are the ones at risk here, not the creators or the consumers.&#8221; [...]</p>
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		<title>By: DRM doesn’t work &#171; Dearth of Ideas</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-92297</link>
		<dc:creator>DRM doesn’t work &#171; Dearth of Ideas</dc:creator>
		<pubDate>Mon, 14 May 2007 04:34:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-92297</guid>
		<description>[...] May 14th, 2007   Came across this article where Mark Shuttleworth had written about DRM - &#8220;There are some ideas that are broken, but attractive enough to some people that they are doomed to be tried again and again&#8221;. DRM also known as Digital Restrictions Management (to the opponents of DRM), is a doomed piece of technology brought into the distribution of entertainment in digital formats. When I first heard of DRM, my question was - &#8220;If I buy the bloody song, then how is it that I do not own it? How is it that I cannot transfer it from my MP3 player to my computer or elsewhere?&#8221;. When I read that I still do not own the damned piece of music, this made me more intrigued about DRM. I read up on artistes (who actually created the damned music in the first place) mention that the digital format of selling music has pretty much left them high and dry. They do not still make much money from the distribution of the music. Many of them do not like such restrictions on their music!. Then why - just cause some major music labels think its right to restrict the way we listen to our music?. [...]</description>
		<content:encoded><![CDATA[<p>[...] May 14th, 2007   Came across this article where Mark Shuttleworth had written about DRM - &#8220;There are some ideas that are broken, but attractive enough to some people that they are doomed to be tried again and again&#8221;. DRM also known as Digital Restrictions Management (to the opponents of DRM), is a doomed piece of technology brought into the distribution of entertainment in digital formats. When I first heard of DRM, my question was - &#8220;If I buy the bloody song, then how is it that I do not own it? How is it that I cannot transfer it from my MP3 player to my computer or elsewhere?&#8221;. When I read that I still do not own the damned piece of music, this made me more intrigued about DRM. I read up on artistes (who actually created the damned music in the first place) mention that the digital format of selling music has pretty much left them high and dry. They do not still make much money from the distribution of the music. Many of them do not like such restrictions on their music!. Then why - just cause some major music labels think its right to restrict the way we listen to our music?. [...]</p>
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		<title>By: Lost Highway &#187; DRM, ces 3 lettres que tout le monde devrait connaître</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-89972</link>
		<dc:creator>Lost Highway &#187; DRM, ces 3 lettres que tout le monde devrait connaître</dc:creator>
		<pubDate>Wed, 09 May 2007 23:05:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-89972</guid>
		<description>[...] Enfin, le patron d&#8217;Ubuntu expose dans son blog pourquoi le modèle des DRM est irrémédiablement ancré dans le passé et qu&#8217;il ne résistera pas à l&#8217;épreuve du temps. Notamment, les antivols et ce pour des raisons techniques nécessitent d&#8217;être lus localement; les logiciels de lecture pourront toujours être cassés, et les clés découvertes par d&#8217;astucieux informaticiens. EMI et Apple ont déjà pris conscience de l&#8217;inanité des DRM, et ont décidé de revenir dessus. Tout comme la FNAC en France, qui limitait le nombre de copies des morceaux téléchargés sur leur plateforme. Pour l&#8217;ancien astronaute sud-africain, les DRM sont hérités d&#8217;anciennes réalités économiques, et il préférerait voir les entreprises actuelles s&#8217;adapter à l&#8217;univers numérique plutôt que de les observer passer leur temps à réfléchir comment l&#8217;empêcher d&#8217;aller de l&#8217;avant. [...]</description>
		<content:encoded><![CDATA[<p>[...] Enfin, le patron d&#8217;Ubuntu expose dans son blog pourquoi le modèle des DRM est irrémédiablement ancré dans le passé et qu&#8217;il ne résistera pas à l&#8217;épreuve du temps. Notamment, les antivols et ce pour des raisons techniques nécessitent d&#8217;être lus localement; les logiciels de lecture pourront toujours être cassés, et les clés découvertes par d&#8217;astucieux informaticiens. EMI et Apple ont déjà pris conscience de l&#8217;inanité des DRM, et ont décidé de revenir dessus. Tout comme la FNAC en France, qui limitait le nombre de copies des morceaux téléchargés sur leur plateforme. Pour l&#8217;ancien astronaute sud-africain, les DRM sont hérités d&#8217;anciennes réalités économiques, et il préférerait voir les entreprises actuelles s&#8217;adapter à l&#8217;univers numérique plutôt que de les observer passer leur temps à réfléchir comment l&#8217;empêcher d&#8217;aller de l&#8217;avant. [...]</p>
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		<title>By: Ray Privett</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-89700</link>
		<dc:creator>Ray Privett</dc:creator>
		<pubDate>Wed, 09 May 2007 13:11:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-89700</guid>
		<description>I hope so, too.  Thanks.  And thanks for giving me some of the tools I will need to make it through that transition.</description>
		<content:encoded><![CDATA[<p>I hope so, too.  Thanks.  And thanks for giving me some of the tools I will need to make it through that transition.</p>
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		<title>By: Der Bummelstudent &#187; Blog Archive &#187; DRM doesn&#8217;t work</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-89655</link>
		<dc:creator>Der Bummelstudent &#187; Blog Archive &#187; DRM doesn&#8217;t work</dc:creator>
		<pubDate>Wed, 09 May 2007 10:34:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-89655</guid>
		<description>[...] http://www.markshuttleworth.com/archives/96 [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.markshuttleworth.com/archives/96" rel="nofollow">http://www.markshuttleworth.com/archives/96</a> [...]</p>
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		<title>By: Ray Privett</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-89528</link>
		<dc:creator>Ray Privett</dc:creator>
		<pubDate>Wed, 09 May 2007 05:04:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-89528</guid>
		<description>Dear Mr. Shuttleworth:

A few words from the operator of a little movie theater in New York City (where we are using more and more FLOSS, including (K)Ubuntu):

You say that moving around chunks of celluloid has no place in today's movie world.  Of course, your perspective echoes that of Mark Cuban and Todd Wagner, who through their U.S. based 2929 companies have advocated and moved toward the simultaneous release of movies on DVD, cable television, and theatrically (with bittorrent-esque plans in the works).  These plans of course are implemented through 2929's Landmark Theater chain, HD-NET television, and Magnolia Films.

Certainly, such "day and date" releasing holds some wisdom.  However, few movie theater operators see that wisdom, unless they are vertically integrated - as 2929 is - with the distribution and / or production entities that would stand to benefit most from day an date.  Of course, such vertical integration is illegal in the U.S. because of the famous 1948 Paramount decision (although that decision has not been enforced since the Reagan era, which has paved the way not only for Cuban's endeavors but also the growth of certain parts of Sony and also of sectors of Rainbow Media [Bravo / IFC, etc], to name only some of the most obvious examples).

But let's backtrack a moment.  Let's step away from the economic imperatives, and revel at the artworks.

You say the physical constraints of celluloid have "no place in today’s era of instant, global, digital distribution."

With due respect, not only are you wrong, but I hope that this perspective remains wrong for a long time to come.

One of the great pleasures of some movies is seeing them through celluloid projection.  Without getting into the physics and chemistry of it, the presentation to and effect upon the spectator is different - and often intentionally so.  Why should we force filmmakers to abandon those tools of creating and shaping our experiences?  Perhaps those tools will be used less, much as analog audio tape and vinyl have been used less for audio recording and duplication, respectively.  Perhaps, in time, unambiguously superior digital formats will emerge, next to which 35mm will assume a quaintness similar to that which 8mm and 16mm hold today next to 35mm.  But, today, 16mm and 8mm endure as formats that can be and are used to interesting ends in our exhibition contexts to this day.  Are they minority?  Sure.  But should there be a place for them?  Absolutely.  Similarly, should there be a place for 35mm celluloid film creation and exhibition today, and into the future?  Absolutely.  Perhaps not the same dominant place that 35mm holds in most cinemas today (not including my theater, where we show maybe 50% 35mm, 50% relatively high video formats).  But let's not abandon a useful and glorious mode of display just because a certain digital encoding is more cost effective (and, when both formats are available, often inferior).

Digital distribution methods offer many exciting new possibilities for moving image exhibition in the future.  Cuban and co are hustling toward that future in fits and starts, as are their peers (and it is quite relevant that the 2929 companies' "day-and-date" program seems to have stagnated after all sorts of beginning ballyhoo, though competing programs have remained on track.  Other important aggregation endeavors are also heading toward that future, including aggregators AppleTV, Netflix Digital Download, Amazon/TiVo, Blip.TV, and the magnificent Democracy Player (aka Miro; and could someone please do something like this in KDE?).  The Ubuntu project evokes endless exciting possibilities for this future, such as Edubuntu providing good video editing software to classrooms.  Ubuntu Studio, Ubuntu Multimedia Center, and MythTV, and other projects also offer great hope.

But please, let's not tell all musicians to burn their grand pianos and buy electronic keyboards.  Let them play their instruments, too.

Ray Privett
Pioneer Theater (and other stuff)
New York City
USA
North(ern) America

&lt;strong&gt;Mark Shuttleworth says:&lt;/strong&gt;

Thanks for a wonderful comment that reminds us of the art in the entertainment! With hindsight,  I agree wholeheartedly that the world would be impoverished if it lost celluloid entirely. I imagine that aficionados will savour 35mm for a very long time, and that the celluloid itself will become increasingly rare and valuable. In a digital age, real things have an entirely new allure and substance. I hope that you are able to sustain your business and passion despite the inevitable shift towards an all-digital distribution model.</description>
		<content:encoded><![CDATA[<p>Dear Mr. Shuttleworth:</p>
<p>A few words from the operator of a little movie theater in New York City (where we are using more and more FLOSS, including (K)Ubuntu):</p>
<p>You say that moving around chunks of celluloid has no place in today&#8217;s movie world.  Of course, your perspective echoes that of Mark Cuban and Todd Wagner, who through their U.S. based 2929 companies have advocated and moved toward the simultaneous release of movies on DVD, cable television, and theatrically (with bittorrent-esque plans in the works).  These plans of course are implemented through 2929&#8217;s Landmark Theater chain, HD-NET television, and Magnolia Films.</p>
<p>Certainly, such &#8220;day and date&#8221; releasing holds some wisdom.  However, few movie theater operators see that wisdom, unless they are vertically integrated - as 2929 is - with the distribution and / or production entities that would stand to benefit most from day an date.  Of course, such vertical integration is illegal in the U.S. because of the famous 1948 Paramount decision (although that decision has not been enforced since the Reagan era, which has paved the way not only for Cuban&#8217;s endeavors but also the growth of certain parts of Sony and also of sectors of Rainbow Media [Bravo / IFC, etc], to name only some of the most obvious examples).</p>
<p>But let&#8217;s backtrack a moment.  Let&#8217;s step away from the economic imperatives, and revel at the artworks.</p>
<p>You say the physical constraints of celluloid have &#8220;no place in today’s era of instant, global, digital distribution.&#8221;</p>
<p>With due respect, not only are you wrong, but I hope that this perspective remains wrong for a long time to come.</p>
<p>One of the great pleasures of some movies is seeing them through celluloid projection.  Without getting into the physics and chemistry of it, the presentation to and effect upon the spectator is different - and often intentionally so.  Why should we force filmmakers to abandon those tools of creating and shaping our experiences?  Perhaps those tools will be used less, much as analog audio tape and vinyl have been used less for audio recording and duplication, respectively.  Perhaps, in time, unambiguously superior digital formats will emerge, next to which 35mm will assume a quaintness similar to that which 8mm and 16mm hold today next to 35mm.  But, today, 16mm and 8mm endure as formats that can be and are used to interesting ends in our exhibition contexts to this day.  Are they minority?  Sure.  But should there be a place for them?  Absolutely.  Similarly, should there be a place for 35mm celluloid film creation and exhibition today, and into the future?  Absolutely.  Perhaps not the same dominant place that 35mm holds in most cinemas today (not including my theater, where we show maybe 50% 35mm, 50% relatively high video formats).  But let&#8217;s not abandon a useful and glorious mode of display just because a certain digital encoding is more cost effective (and, when both formats are available, often inferior).</p>
<p>Digital distribution methods offer many exciting new possibilities for moving image exhibition in the future.  Cuban and co are hustling toward that future in fits and starts, as are their peers (and it is quite relevant that the 2929 companies&#8217; &#8220;day-and-date&#8221; program seems to have stagnated after all sorts of beginning ballyhoo, though competing programs have remained on track.  Other important aggregation endeavors are also heading toward that future, including aggregators AppleTV, Netflix Digital Download, Amazon/TiVo, Blip.TV, and the magnificent Democracy Player (aka Miro; and could someone please do something like this in KDE?).  The Ubuntu project evokes endless exciting possibilities for this future, such as Edubuntu providing good video editing software to classrooms.  Ubuntu Studio, Ubuntu Multimedia Center, and MythTV, and other projects also offer great hope.</p>
<p>But please, let&#8217;s not tell all musicians to burn their grand pianos and buy electronic keyboards.  Let them play their instruments, too.</p>
<p>Ray Privett<br />
Pioneer Theater (and other stuff)<br />
New York City<br />
USA<br />
North(ern) America</p>
<p><strong>Mark Shuttleworth says:</strong></p>
<p>Thanks for a wonderful comment that reminds us of the art in the entertainment! With hindsight,  I agree wholeheartedly that the world would be impoverished if it lost celluloid entirely. I imagine that aficionados will savour 35mm for a very long time, and that the celluloid itself will become increasingly rare and valuable. In a digital age, real things have an entirely new allure and substance. I hope that you are able to sustain your business and passion despite the inevitable shift towards an all-digital distribution model.</p>
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		<title>By: Why the AACS key is not about piracy. &#171; David&#8217;s Linux Blog</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-89298</link>
		<dc:creator>Why the AACS key is not about piracy. &#171; David&#8217;s Linux Blog</dc:creator>
		<pubDate>Tue, 08 May 2007 19:58:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-89298</guid>
		<description>[...] Edit: Oh, and Mark Shuttleworth has it again: DRM doesn&#8217;t work. Who&#8217;d have guessed that the leader of the fastest-growing Linux distribution would understand the digital media market?  I&#8217;m glad someone has some sense. [...]</description>
		<content:encoded><![CDATA[<p>[...] Edit: Oh, and Mark Shuttleworth has it again: DRM doesn&#8217;t work. Who&#8217;d have guessed that the leader of the fastest-growing Linux distribution would understand the digital media market?  I&#8217;m glad someone has some sense. [...]</p>
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		<title>By: Nicholas Wheeler</title>
		<link>http://www.markshuttleworth.com/archives/96#comment-85785</link>
		<dc:creator>Nicholas Wheeler</dc:creator>
		<pubDate>Wed, 02 May 2007 17:39:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.markshuttleworth.com/archives/96#comment-85785</guid>
		<description>Nice post, Mark.

The definition of insanity is doing the same thing over and over and expecting different results.

-- Benjamin Franklin</description>
		<content:encoded><![CDATA[<p>Nice post, Mark.</p>
<p>The definition of insanity is doing the same thing over and over and expecting different results.</p>
<p>&#8211; Benjamin Franklin</p>
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