Mark Shuttleworth | here be dragons

Check out “loving the bottom edge” for the most important bit of design guidance for your Ubuntu mobile app.

This work has been a LOT of fun. It started when we were trying to find the zen of each edge of the screen, a long time back. We quickly figured out that the bottom edge is by far the most fun, by far the most accessible. You can always get to it easily, it feels great. I suspect that’s why Apple has used the bottom edge for their quick control access on IOS.

We started in the same place as Apple, thinking that the bottom edge was so nice we wanted it for ourselves, in the system. But as we discussed it, we started to think that the app developer was the one who deserved to do something really distinctive in their app with it instead. It’s always tempting to grab the tastiest bit for oneself, but the mark of civility is restraint in the use of power and this felt like an appropriate time to exercise that restraint.

Importantly you can use it equally well if we split the screen into left and right stages. That made it a really important edge for us because it meant it could be used equally well on the Ubuntu phone, with a single app visible on the screen, and on the Ubuntu tablet, where we have the side stage as a uniquely cool way to put phone apps on tablet screens alongside a bigger, tablet app.

The net result is that you, the developer, and you, the user, have complete creative freedom with that bottom edge. There are of course ways to judge how well you’ve exercised that freedom, and the design guidance tries to leave you all the freedom in the world while still providing a framework for evaluating how good the result will feel to your users. If you want, there are some archetypes and patterns to choose from, but what I’d really like to see is NEW patterns and archetypes coming from diverse designs in the app developer community.

Here’s the key thing – that bottom edge is the one thing you are guaranteed to want to do more innovatively on Ubuntu than on any other mobile platform. So if you are creating a portable app, targeting a few different environments, that’s the thing to take extra time over for your Ubuntu version. That’s the place to brainstorm, try out ideas on your friends, make a few mockups. It’s the place you really express the single most important aspects of your application, because it’s the fastest, grooviest gesture in the book, and it’s all yours on Ubuntu.

Have fun!

This is a time of year to ponder what matters most and choose what we’ll focus on in the year to come. Each of us has our own priorities and perspective, so your goals may be very different to mine. Nevertheless, for everyone in the Ubuntu project, here’s what I’ll be working towards in the coming year, and why.

First, what matters most?

It matters that we not exclude people from our audience. From the artist making scenes for the next blockbuster, to the person who needs a safe way to surf the web once a day, it’s important to me, and to the wider Ubuntu community, the people be able to derive some benefit from our efforts. Some of that benefit might be oblique – when someone prefers XFCE to Unity, they are still benefiting from enormous efforts by hundreds of people to make the core Ubuntu platform, as well as the Xubuntu team’s unique flourish. Even in the rare case where the gift is received ungraciously, the joy is in the giving, and it matters that our efforts paid dividends for others.

In this sense, it matters most that we bring the benefits of free software to an audience which would not previously have had the confidence to be different. If you’ve been arguing over software licenses for the best part of 15 years then you would probably be fine with whatever came before Ubuntu. And perhaps the thing you really need is the ability to share your insights and experience with all the people in your life who wouldn’t previously have been able to relate to the things you care about. So we have that interest in common.

It matters that we make a platform which can be USED by anybody. That’s why we’ve invested so much into research and thinking about how people use their software, what kinds of tools they need handy access to, and what the future looks like. We know that there are plenty of smart people who’s needs are well served by what existed in the past. We continue to maintain older versions of Ubuntu so that they can enjoy those tools on a stable platform. But we want to shape the future, which means exploring territory that is unfamiliar, uncertain and easy to criticise. And in this regard, we know, scientifically, that Ubuntu with Unity is better than anything else out there. That’s not to diminish the works of others, or the opinions of those that prefer something else, it’s to celebrate that the world of free software now has a face that will be friendly to anybody you care to recommend it.

It also matters that we be relevant for the kinds of computing that people want to do every day.

That’s why Unity in 2013 will be all about mobile – bringing Ubuntu to phones and tablets. Shaping Unity to provide the things we’ve learned are most important across all form factors, beautifully. Broadening the Ubuntu community to include mobile developers who need new tools and frameworks to create mobile software. Defining new form factors that enable new kinds of work and play altogether. Bringing clearly into focus the driving forces that have shaped our new desktop into one facet of a bigger gem.

It’s also why we’ll push deeper into the cloud, making it even easier, faster and cost effective to scale out modern infrastructure on the cloud of your choice, or create clouds for your own consumption and commerce. Whether you’re building out a big data cluster or a super-scaled storage solution, you’ll get it done faster on Ubuntu than any other platform, thanks to the amazing work of our cloud community. Whatever your UI of choice, having the same core tools and libraries from your phone to your desktop to your server and your cloud instances makes life infinitely easier. Consider it a gift from all of us at Ubuntu.

There will always be things that we differ on between ourselves, and those who want to define themselves by their differences to us on particular points. We can’t help them every time, or convince them of our integrity when it doesn’t suit their world view. What we can do is step back and look at that backdrop: the biggest community in free software, totally global, diverse in their needs and interests, but united in a desire to make it possible for anybody to get a high quality computing experience that is first class in every sense. Wow. Thank you. That’s why I’ll devote most of my time and energy to bringing that vision to fruition. Here’s to a great 2013.

By 14.04 LTS Ubuntu will power tablets, phones, TVs and smart screens from the car to the office kitchen, and it will connect those devices cleanly and seamlessly to the desktop, the server and the cloud.

Unity, the desktop interface in today’s Ubuntu 11.10, was designed with this specific vision in mind. While the interface for each form factor is shaped appropriately, Unity’s core elements are arranged in exactly the way we need to create coherence across all of those devices. This was the origin of the name Unity – a single core interface framework, that scales across all screens, and supports all toolkits.

Canonical and the Ubuntu community have established Ubuntu’s place in desktop, server and cloud deployments. We have also invested in the design and engineering of Unity, motivated by the belief that desktop interfaces would merge with mobile, touch interfaces into a seamless personal computing platform in the future. Today we are inviting the whole Ubuntu community – both commercial and personal – to shape that possibility and design that future; a world where Ubuntu runs on mobile phones, tablets, televisions and traditional PC’s, creating a world where content is instantly available on all devices, in a form that is delightful to use.

A constantly changing world

The way we access the Internet, connect to our friends, listen to music, watch films and go about our daily lives is rapidly evolving. We now use a diverse set of devices with an array of operating systems, which have a range of connectivity. Few people are exclusively loyal to a single technology provider.

Consider this quote from Paul Maritz of VMWare:

“Three years ago over 95 percent of the devices connected to the Internet were personal computers. Three years from now that number will probably be less than 20 percent. More than 80 percent of the devices connected to the Internet will not be Windows-based personal computers.” Paul Maritz, 29 August 2011 VM World Keynote.

Make no mistake – just as the world is changing for manufacturers so is it changing for Linux distributions. Today, 70% of people in Egypt access the Internet solely via the phone. Even in the US that figure is a startling 25%.

Ubuntu is well positioned

Ubuntu will thrive in this new reality.

Our established collaboration with the silicon vendors that are driving this converging market are critical. Intel, ARM and AMD will make the chip-sets that will power this future and Ubuntu works with all of them on all technologies.

Our engagement with the PC market will help bring the results of this work to a huge audience – partnerships with the likes of Dell, HP, Asus, Lenovo, Acer, IBM, Vodafone and more are a gateway to users who want continuous, connected, cross-device computing.

We are determined to bring more free software to more people around the world, and building that future hand in hand with device manufacturers is the best way to do it. There is no winner in place yet. This opportunity remains wide open, but only to products that deliver excellent experiences for users, across a full range of device categories.

The investment we have already made in the interface accommodates the touch scenarios required in some form factors and, with a little love and attention, will work equally well in mouse, keyboard or stylus-driven environments. Ubuntu will not be restricted to small screen or large screen environments but encompasses both and all the form factors in between. We will see our work on the Ubuntu platform land in a variety of formats current and yet to be invented. It is without doubt the most exciting phase in the history of Ubuntu.

Ubuntu One and the software centre

Ubuntu’s personal cloud and app centre services are appropriate for all these environments. They deliver the required storage, syncing and sharing capabilities that are not just a convenience but a requirement as we move to a universe where content is increasingly shared but the devices that access them become more diverse. Ubuntu One’s support for other OSes show the ability of Ubuntu to play nice with others, recognising that the divergence is strength.  It allows users to choose the devices they prefer but still delivering the benefits of Ubuntu-centred strategy.

The next steps

We are describing this at UDS to energize the entire Ubuntu ecosystem around this challenge. Canonical will provide the heavy lifting needed to put us in the ball park, but there are opportunities for participation, contribution and engagement by all elements of the broader Ubuntu community, both corporate and individual.

Our developers, our partners’ developers and the broader open source development community share this opportunity. There is a great deal to discuss, and an array of strands we need to pull together at UDS. But the direction is clear and the prize is great – to bring more free software to more people in more delightful ways than ever before.